LIVRARISTA

My journey as a graphic designer began right here. When the COVID-19 pandemic hit, I decided to start a business that I had always dreamed of: a bookstore specializing in feminist literature. I started it with just a few boxes under my bed, until I became one of the biggest book sellers in Brazil, selling only online and competing with Amazon and other marketplaces.

To make this work, I had to develop a unique identity and communication for my bookstore. I built and rebuilt the visual identity several times, based on my understanding of what the audience was looking for.

With the company more mature, I realized that my audience liked to buy from me because I turned the reading about serious and political topics into something joyful and fun.

With the help of an ex-boyfriend (who is a very experienced and excellent graphic designer), I built the visual identity that remained at Livrarista until its end in 2024 - which was due to personal reasons.

In this process, while I was designing the posts for social media and the pieces for the website, he told me: "Isabella, you are a graphic designer, you just don't know it yet." I guess he was right.