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LA SMALA HOSTEL
Project type
BRAND GUIDELINES
Date
2024
Location
MOROCCO
Hostels are a personal passion of mine, since I've been living in many of them in the last 2 years.
I found La Smala by luck in Essaouira, Morocco. Immediately I fell in love with the staff, the atmosphere and de aesthetics of the place.
The only thing missing was a consistent visual ID in their communication.
The ilustration of the logo was made by the owner and it wa pretty much all they had, so I had to vectorize the drawing it to be able to work with it.
I developed a color palette according to the pictures I took from the place and defined versatile fonts that could be used in all of their social media posts and content.
Also, I edited some videos for them to start their journey on Tik Tok.
Such an exciting project!