What products/services do you sell?
Tell us about your brand's moment
How do you sell/provide your services?
What makes your brand unique when compared to your competitors?
How would you like your brand to be seen on social media?
How would you NOT like your brand to be seen on social media?
Is there a unique story behind the name and business?
How and why was your business started and where did the idea come from?
What are your main business goals?
Who is your ideal audience/customer? Think about age, gender, personality, income, personality etc.
What are your audiences' frustrations/problems they face?
Who are your top 3 competitors?
What is the vision for your brand? What future does your brand want to create?
What are your brand values? How do those values resonate with you and your business?
What words would you use to describe your brand's personality?
What message do you want to convey to your customers? How do you want your customers to feel when they interact with your business?
Creative direction & visual identity It’s time to look at the visual side of your brand and get a clearer idea of what you imagine your dream brand aesthetic to be. Don't worry if you're not sure as it's our job to steer the visual direction, based on the brand ID and guidelines you already have.
Upload the PDF file with your brand guidelines here:
Upload the PNG files of your brand's submark/icons here:
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